Case Study:
How heyhoah.ai Scaled from $2K to $60K Revenue in 3 Months with Muze
Muze — The AI Performance Marketer
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About heyNoah.ai
heyNoah.ai is an AI-powered therapist app helping users talk through thoughts, manage anxiety, and receive mental health guidance without waiting for human therapists.
The brand has grown rapidly through social media, but after Meta’s Andromeda update, performance started dipping due to shifting creative signals and algorithmic preferences.
heyNoah.ai is an AI-powered therapist app helping users talk through thoughts, manage anxiety, and receive mental health guidance without waiting for human therapists.
The brand has grown rapidly through social media, but after Meta’s Andromeda update, performance started dipping due to shifting creative signals and algorithmic preferences.
About Muze
Muze is an AI Performance Marketer that automates ad analysis, creative strategy, and budget optimization across Meta, Google, and TikTok Ads.
It acts like an autonomous media buyer — identifying what’s working, optimizing budgets in real time, and even generating new creatives using AI.
Muze helps DTC and app brands:
Cut ad wastage by up to 30–40%
Discover new winning ad angles using competitive + creative intelligence
Automate ad testing and creative refresh cycles without manual work
Muze is an AI Performance Marketer that automates ad analysis, creative strategy, and budget optimization across Meta, Google, and TikTok Ads.
It acts like an autonomous media buyer — identifying what’s working, optimizing budgets in real time, and even generating new creatives using AI.
Muze helps DTC and app brands:
Cut ad wastage by up to 30–40%
Discover new winning ad angles using competitive + creative intelligence
Automate ad testing and creative refresh cycles without manual work
Summary
Problem Statement
Rising CACs: Post-Andromeda, ad performance dropped due to creative fatigue and lower CTRs.
Lack of Creative Volume: The internal team couldn’t produce enough new creatives fast enough to test angles and hooks.
Budget Waste: 25–30% of the ad spend was going to underperforming campaigns that were not getting conversions.
Problem Statement
Rising CACs: Post-Andromeda, ad performance dropped due to creative fatigue and lower CTRs.
Lack of Creative Volume: The internal team couldn’t produce enough new creatives fast enough to test angles and hooks.
Budget Waste: 25–30% of the ad spend was going to underperforming campaigns that were not getting conversions.
Agents Deployed
Creative Process Breakdown
1️⃣ Creative Intelligence (Learning from Past Data)
Problem: The team didn’t know which messaging angles or visuals truly resonated post-update.
Solution: Muze’s AI analyzed 100+ creative elements (tone, color, hook phrasing, intro timing) and found that:
Ads starting with “You’re not alone” drove 2.1x higher CTR.
Calm-toned, face-to-camera videos outperformed text-heavy creatives by 38%.
1️⃣ Creative Intelligence (Learning from Past Data)
Problem: The team didn’t know which messaging angles or visuals truly resonated post-update.
Solution: Muze’s AI analyzed 100+ creative elements (tone, color, hook phrasing, intro timing) and found that:
Ads starting with “You’re not alone” drove 2.1x higher CTR.
Calm-toned, face-to-camera videos outperformed text-heavy creatives by 38%.
2️⃣ Competitor Insights (Finding New Angles)
Muze’s Competitive Analyzer identified top ad trends from other therapy and habit-building apps.
Example: Hooks like “Talk without judgment” and “Therapy that listens back” were driving high engagement — which Muze adapted into heyNoah’s creative direction.
2️⃣ Competitor Insights (Finding New Angles)
Muze’s Competitive Analyzer identified top ad trends from other therapy and habit-building apps.
Example: Hooks like “Talk without judgment” and “Therapy that listens back” were driving high engagement — which Muze adapted into heyNoah’s creative direction.
3️⃣ Creative Generation (Scaling Content Volume)
Muze generated over 40 new ad concepts across formats:
Static ads with emotional affirmations
Short-form videos (UGC-style) introducing the AI therapist
Carousel creatives highlighting different “moods” or “use cases”
3️⃣ Creative Generation (Scaling Content Volume)
Muze generated over 40 new ad concepts across formats:
Static ads with emotional affirmations
Short-form videos (UGC-style) introducing the AI therapist
Carousel creatives highlighting different “moods” or “use cases”
4️⃣ Ad Optimization & Spend Allocation
Once performance data started rolling in, Muze automatically:
Flagged ads with high CPC or low CTR as “fatigue risk”
Reallocated 20% of ad spend to top-performing campaigns
Auto-paused underperforming creatives without waiting for manual review
4️⃣ Ad Optimization & Spend Allocation
Once performance data started rolling in, Muze automatically:
Flagged ads with high CPC or low CTR as “fatigue risk”
Reallocated 20% of ad spend to top-performing campaigns
Auto-paused underperforming creatives without waiting for manual review
Impact
AI Generated Ads
High Production Video Ads
Image Ads
UGC- User Generated Content Ads
Results Summary
Muze’s AI-driven creative diversification and optimization workflow helped heyNoah.ai:
✅ Adapt quickly to Meta’s new creative-ranking system
✅ Generate high-performing ad concepts automatically
✅ Save budget that was previously wasted on low-performing campaigns
✅ Achieve faster feedback loops and consistent performance lift
Muze’s AI-driven creative diversification and optimization workflow helped heyNoah.ai:
✅ Adapt quickly to Meta’s new creative-ranking system
✅ Generate high-performing ad concepts automatically
✅ Save budget that was previously wasted on low-performing campaigns
✅ Achieve faster feedback loops and consistent performance lift
Key Takeaway
By combining AI-led creative intelligence, competitive benchmarking, and autonomous optimization, Muze became heyNoah.ai’s AI growth partner — not just an analysis tool.
This approach unlocked 40% lower cost per result, 20% less spend waste, and a new repeatable creative testing framework for future scaling.
By combining AI-led creative intelligence, competitive benchmarking, and autonomous optimization, Muze became heyNoah.ai’s AI growth partner — not just an analysis tool.
This approach unlocked 40% lower cost per result, 20% less spend waste, and a new repeatable creative testing framework for future scaling.
📍 Brand: heyNoah.ai
💼 Category: AI / Mental Health App
📊 Platform: Meta Ads (Post-Andromeda Update)
🤖 Powered by: Muze — The AI Performance Marketer
📍 Brand: heyNoah.ai
💼 Category: AI / Mental Health App
📊 Platform: Meta Ads (Post-Andromeda Update)
🤖 Powered by: Muze — The AI Performance Marketer
What types of products or services can I promote with Muze?
Any industry or business size—Shopify stores, real estate, online courses, restaurants, clinics, agencies, and more. If you have a website, Facebook Page, or Instagram profile, you can promote it with Muze.
What types of products or services can I promote with Muze?
Any industry or business size—Shopify stores, real estate, online courses, restaurants, clinics, agencies, and more. If you have a website, Facebook Page, or Instagram profile, you can promote it with Muze.
Which countries and regions does Muze support?
Which countries and regions does Muze support?
What platforms does Muze support?
What platforms does Muze support?
Do I need my own Facebook business manager account to use Muze?
Do I need my own Facebook business manager account to use Muze?
How is Muze different from other tools?
How is Muze different from other tools?
How does Muze handle ad spend?
How does Muze handle ad spend?
Can I cancel my Muze subscription at any time?
Can I cancel my Muze subscription at any time?
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All Rights Reserved